NielsenIQ Strategic UX Optimization
NielsenIQ
Strategic UX Optimization
Role
Role
Product Design, UX Strategy
Product Design, UX Strategy
Duration
Duration
1.5 months
1.5 months
INTRODUCTION
INTRODUCTION
About the Company
About the Company
A global company providing data, insights, and analytics on consumers and markets.
Their insights enable consumer companies, manufacturers, and retailers to make strategic decisions.
A global company providing data, insights, and analytics on consumers and markets.
Their insights enable consumer companies, manufacturers, and retailers to make strategic decisions.
About the project
About the project
This project features two case studies: redesigning the system’s filter bar for improved usability and creating a versatile report for stakeholders like product managers, client managers, sales managers, and analysts.
I applied design thinking, mapped user journeys, and developed prototypes to tailor the user experience to the client’s needs and goals.
This project features two case studies: redesigning the system’s filter bar for improved usability and creating a versatile report for stakeholders like product managers, client managers, sales managers, and analysts.
I applied design thinking, mapped user journeys, and developed prototypes to tailor the user experience to the client’s needs and goals.
PROBLEM
PROBLEM
The Challenge
The Challenge
The project's main issue was the outdated filter bar, which was poorly positioned on the left side panel next to the navigation bar, disrupting the hierarchy.
The design was unclear, and the information wasn't tailored to user roles or context.
Meanwhile, creating a comprehensive report demanded adapting to a new domain, analyzing complex data needs, and ensuring clear, role-specific insights.
Both challenges required continuous learning, iterative prototyping, and close collaboration to align solutions with user workflows and business goals.
The project's main issue was the outdated filter bar, which was poorly positioned on the left side panel next to the navigation bar, disrupting the hierarchy.
The design was unclear, and the information wasn't tailored to user roles or context.
Meanwhile, creating a comprehensive report demanded adapting to a new domain, analyzing complex data needs, and ensuring clear, role-specific insights.
Both challenges required continuous learning, iterative prototyping, and close collaboration to align solutions with user workflows and business goals.
NAVIGATION BAR
NAVIGATION BAR
NAVIGATION BAR
OLD FILTER BAR
OLD FILTER BAR
OLD FILTER BAR
Solution
Solution
Strategic UX Optimization
Strategic UX Optimization
To address the challenges, I collaborated closely with the product manager, focusing on:
Redesign & Prototyping
Repositioned the filter bar for better hierarchy and usability, creating high-fidelity prototypes to refine functionality.
Iterated designs based on user feedback, ensuring seamless integration with system constraints.
Report Optimization
Structured the report for clarity, tailoring insights for different user roles.
Used flexible prototyping to improve efficiency and align data presentation with business needs.
Ensured a smooth workflow through iterative reviews and clear communication.
To address the challenges, I collaborated closely with the product manager, focusing on:
Redesign & Prototyping
Repositioned the filter bar for better hierarchy and usability, creating high-fidelity prototypes to refine functionality.
Iterated designs based on user feedback, ensuring seamless integration with system constraints.
Report Optimization
Structured the report for clarity, tailoring insights for different user roles.
Used flexible prototyping to improve efficiency and align data presentation with business needs.
Ensured a smooth workflow through iterative reviews and clear communication.
Select filters form the filter menu, and run report to show data
E-Performance
Grocery
Aug 01 ,2021 - Aug 07 ,2021
vs.
Aug 02 ,2020 - Aug 08 ,2020
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Transactional Attributes
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Year over year
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FIlter
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KELLOGG'S
GENERAL MILLS
NATURE VALLEY
Wellness Premium
CLIF
BETTY CROCKER
LUNA
KIND
FIBER ONE
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GENERAL MILLS
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A wider, cleaner design with improved hierarchy, streamlined navigation, and enhanced usability.
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2
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GENERAL MILLS
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Product Page - PID
10 selected
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Stores Selection
Shoppers Selection
Transactional Attributes
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Last month
vs
Year over year
Run Report
FIlter
Clear
E-Performance
Grocery
Aug 01 ,2021 - Aug 07 ,2021
vs.
Aug 02 ,2020 - Aug 08 ,2020
Product Page Analysis
Dimension
Campaign
Series
All
% Evolution
Traffic Campaign
Product
Pageviews
% Evolution
of Pageviews
Total
20,500
+3%
17.05.2021-30.05.2021 General Mills Awareness (FB)
6,500
+2%
10.05.2021-23.05.2021 General Mills Good is good enough (FB)
2,500
+4%
03.05.2021-30.05.2021 General Mills Lucky Charms (Instagram)
2,500
+1%
10.05.2021-16.05.2021 General Mills Hello Cereal Lovers (You...
1,500
+1%
03.05.2021-09.05.2021 General Mills Sugar Lovers Campaign...
1,500
+1%
24.05.2021-30.05.2021 General Mills Awareness (FB)
1,500
+2%
17.05.2021-23.05.2021 General Mills Good is good enough (FB)
1,000
+4%
Show More
digital influence on Sales
Current
1,508.3K
43.5%
34.1%
23.3%
33.8%
34.3%
33.2%
Compare
2,608.3K
ROPO
Online
Offline
Product Page Analysis
KPI
Page Views
Dimension
Select a Breakdown Dime...
Series
Add/ Remove Series
View Options
D
W
M
Q
0
50K
100K
150K
200K
Total Pageviews
Product Page Analysis
PID
Level
Top 10
Ranking Citeria
Sales
By
Preset KPIs
Ranking
PID
Product Name
Brand
Category
Rank Evolution
ROPO Sales
% Evolution of ROPO Sales
Digitally Influenced Sales
Evolution of % Digitally Influenced Sales
% Digitally Influenced Sales
Evolution of % Digitally Influenced Sales (pp)
Total Sales
Evolution of Total Sales
Average
€15,600
52.6%
€27,301
52.6%
8.1%
1.4
€335,380
52.6%
1
P10017094
Reese's Puffs Cereal, Chocolatey Peanut Butter, with Whole Grain, 20...
Reese's Puffs Cereal, Chocolatey Peanut Butter, with Whole Grain, 20...
Cereals
1
€41,250
156.2%
€72,187
156.2%
8.8%
1.8
€817,522
156.2%
2
P3423011
Space Jam Cereal, Berry with Marshmallows, 17.3 oz
Space Jam Cereal, Berry with Marshmallows, 17.3 oz
Cereals
4
€17,012
16.8%
€29,772
16.8%
5.1%
0.0
€582,616
16.8%
3
P3892090
Cinnamon Toast Crunch, Breakfast Cereal, Cinnamon Sugar Squares, 29...
Cinnamon Toast Crunch, Breakfast Cereal, Cinnamon Sugar Squares, 29...
Cereals
12
€5,138
53.4%
€8,992
53.4%
6.6%
0.9
€135,622
53.4%
4
P407019
Dunkaroos Breakfast Cereal, 19.3 oz Box
Dunkaroos Breakfast Cereal, 19.3 oz Box
Cereals
-3
€14242
21.9%
€24,923
21.9%
9.0%
2.1
€277,852
21.9%
5
P3655158
Lucky Charms, Gluten Free Breakfast Cereal, 29.1 oz
Lucky Charms, Gluten Free Breakfast Cereal, 29.1 oz
Cereals
2
€14441
75.6%
€25,272
75.6%
8.4%
2.1
€301,573
75.6%
6
P2415018
Multi Grain Cheerios, Breakfast Cereal, Gluten Free, Whole Grain Oats, 18 oz
Multi Grain Cheerios, Breakfast Cereal, Gluten Free, Whole Grain Oats, 18 oz
Cereals
31
€1015
112.7%
€1,776
112.7%
10.4%
2.3
€17,111
112.7%
7
P3643138
Pokémon Breakfast Cereal, Berry Bolt, 15.9 oz
Pokémon Breakfast Cereal, Berry Bolt, 15.9 oz
Cereals
-4
€33191
7.3%
€58,084
7.3%
9.7%
1.3
€600,665
7.3%
8
P3079028
Honey Nut Cheerios Gluten-Free Breakfast Cereal, 29.4 oz
Honey Nut Cheerios Gluten-Free Breakfast Cereal, 29.4 oz
Cereals
-4
€13279
20.2%
€23,239
20.2%
8.1%
1.2
€285,489
20.2%
9
P10012864
Rice Chex Breakfast Cereal, Gluten Free, 18 oz Box
Rice Chex Breakfast Cereal, Gluten Free, 18 oz Box
Cereals
1,086
€5,162
1,081.0%
€9,033
1,081.0%
10.2%
3.6
€88,910
1,081.0%
10
P3079032
Sesame Street Breakfast Cereal, Cinnamon, Family Size, 18 oz
Sesame Street Breakfast Cereal, Cinnamon, Family Size, 18 oz
Cereals
-5
€11273
109.0%
€19,728
109.0%
8.0%
1.6
€246,597
109.0%
Dimension
Campaign
Series
All
% Evolution
Traffic Campaign
Product
Pageviews
% Evolution
of Pageviews
Total
20,500
+3%
17.05.2021-30.05.2021 General Mills Awareness (FB)
6,500
+2%
10.05.2021-23.05.2021 General Mills Good is good enough (FB)
2,500
+4%
03.05.2021-30.05.2021 General Mills Lucky Charms (Instagram)
2,500
+1%
10.05.2021-16.05.2021 General Mills Hello Cereal Lovers (You...
1,500
+1%
03.05.2021-09.05.2021 General Mills Sugar Lovers Campaign...
1,500
+1%
24.05.2021-30.05.2021 General Mills Awareness (FB)
1,500
+2%
17.05.2021-23.05.2021 General Mills Good is good enough (FB)
1,000
+4%
Show More
€1,508.3K
-13.2%
Orders Sales
23.2%
-4.3pp
% Click & Collect
Share
28,994
-13.2%
Number of Items Orders
€52.02
+0.9%
Average Price per Item
12,527K
+0.9%
Pageviews
32.42%
+0.4pp
Add to Basket Rate
00:12:56
+1.3%
Average Time on Page
Key KPIs with trends highlighted for quick insights.
A pie chart and table break down traffic campaign performance, helping users track page views and percentage changes over time.
Key KPIs with trends highlighted for quick insights.
A pie chart and table break down traffic campaign performance, helping users track page views and percentage changes over time.
FULL DESIGN PROTOTYPE
FULL DESIGN PROTOTYPE
uSER FEEDBACK
uSER FEEDBACK
The Impact
The Impact
35%
35%
Faster Report Generation
Faster Report Generation
The new general report template enabled users to create and customize reports in significantly less time, improving turnaround for both internal teams and external clients.
The new general report template enabled users to create and customize reports in significantly less time, improving turnaround for both internal teams and external clients.
60%
60%
Increased Adoption
Increased Adoption
increase in usage compared to the previous version, with positive feedback from both product and client teams on its clarity and ease of use.
increase in usage compared to the previous version, with positive feedback from both product and client teams on its clarity and ease of use.
45%
45%
Improved Data Clarity
Improved Data Clarity
Key stakeholders reported that the new reporting layout improved their ability to identify insights , especially for sales forecasting and trend analysis
Key stakeholders reported that the new reporting layout improved their ability to identify insights , especially for sales forecasting and trend analysis
100%
100%
Stronger Team Collaboration
Stronger Team Collaboration
A shared design language and prototyping process streamlined handovers and improved alignment across global product, design, and analytics teams.
A shared design language and prototyping process streamlined handovers and improved alignment across global product, design, and analytics teams.
This project not only enhanced the platform’s usability but also strengthened the relationship between our studio and NIQ, setting the stage for continued collaboration on future innovations.
This project not only enhanced the platform’s usability but also strengthened the relationship between our studio and NIQ, setting the stage for continued collaboration on future innovations.
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