Gutwise
Gutwise
Your personalized nutrition app
Gutwise is a personalized nutrition mobile app that provides insights and food tracking capabilities to optimize your gut health, offering a seamless experience for individuals seeking to make informed dietary choices and achieve their wellness goals.
“Fuel Your Day, The Gutwise Way
Nutrition Insights at Your Fingertip”
Define the problem
Define the problem
01
01
Problem
Users face numerous challenges when managing their dietary habits using existing food tracker apps. These challenges include the complexity of accurately logging food intake, the lack of personalized guidance, motivational lapses, and a deficiency in nutritional knowledge. These issues hinder users from effectively managing their diets and achieving their health goals.
Solution
The goal of the food tracker app is to address these challenges by simplifying the food logging process, providing personalized guidance, enhancing motivation, and offering comprehensive nutritional education. By streamlining tracking with intuitive features like barcode scanning and customizable portion sizes, the app aims to make it easier for users to log their meals accurately.
Research
02
Ease of navigation
Customization options
Comprehensive food database
Fast “add” button
Barcode scanning capabilities
Personalized diet plans
Integration with other devices
Detailed nutritional information
Educational resources & recipes
Gut health-specific features
Progress visualization
Strengths
Behavioral approach with personal coaching
Strong community support
Good integration with health devices
Extensive food database
User-friendly interface
Active community features
Wide device integration
Custom diet plans and recipes
Clean and attractive UI
Extensive food database with European foods
Cost-effective
Detailed nutrient tracking
High accuracy of food data
Custom foods and recipes
Good device integration
Weaknesses
High subscription cost
Complex setup and daily tasks
Smaller food database
Advertisements in the free version
Premium features are costly
Lacks detailed nutritional analysis
Limited integration with other apps
Slower customer support
Less detailed nutrient tracking
Less intuitive interface
Many features behind a paywall
Weaker community features
Competitor analysis
To strategically position Gutwise in the competitive landscape of nutrition food tracking apps, we have conducted a comprehensive analysis of leading competitors. This analysis examines key features, user experience, personalization options, nutritional insights, goal tracking, community support, integration capabilities, and pricing models.
User survey
37
Few min a day
10
15 min
2
30 min
3
Hour and more
19.2%
26%
71.2%
Average range
7 min
4.1%
8.5%
Question
On average, how many hours per day do you spend using mobile apps?
30-45
37.7%
24-30
39.6%
53
responses
What is your age ?
Question
Female
67.9%
Male
32.1%
53
responses
What is your gender ?
Question
Rating Scale
1
Easy
2
Neutral
3
Difficult
4
Very Difficult
5
Not relevant
Finding free time for documentation
Adapt management to social events
Emotional Eating
Setting boundaries
20
15
10
5
0
Question
What are the biggest challenges you face when tracking your food intake?
Persona
03
Sarah
Baker
Creative
Hard worker
Elementary teacher
Chicago, USA
Married · children
31 years
Personality
Sensation
Intuition
Extraversion
Introversion
Thought
Feeling
Judgment
Perception
Goals
Select meals that support her nutritional needs and help manage her IBS symptoms.
Enjoy dining out with friends without worrying about triggering her symptoms.
Improve her quality of life by effectively managing her diet.
Motivations
Manage her IBS through better nutrition to avoid discomfort and embarrassment.
Feel confident in her food choices, especially when dining out.
Live a fuller, more enjoyable life without constant concern about her IBS.
Pains
Anxiety about dining out and the potential for symptoms to disrupt her plans.
Frustration with limited food choices and the constant vigilance required to avoid triggers.
Embarrassment and discomfort from unexpected IBS flare-ups in social settings.
"My IBS controls my life, I need help managing my diet to avoid flare-ups”
User Flow
04
Home screen
Apple
All
Favorites
Customs
My meals
Search manually
Voice search
Scan Food
Scan Barcode
Log In /
Sign Up
Onboarding
Calendar
Progress
CTA
Notifications
Profile
Breakfast
Lunch
Dinner
Snack
Activity
Add Food
Water
Add
Edit
Add food page
My meals
Welcome screen
Add Activity
Wireframes
05
High Fidelity
Style Guide
06
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Aa
32px
28px
24px
16px
14px
12px
Roboto Font: Sleek, Modern, and Readable. Its versatile nature ensures that every piece of information, from detailed nutrition insights to quick tips, is presented in a way that's easy on the eyes and user-friendly.
Typography
Roboto
Extra Light
Light
Regular
Medium
Semibold
Bold
Colors
Style guide
#04AF93
#4FD580
#2C4642
#F3F3F3
#9C53D6
#4ECCA3
Components KIT
Keep going and add your taken foods!
Protein
18 / 92g
Fat
12 / 61g
Carbs
145 / 220g
Keep going and add your taken foods
Protein
18 / 92g
Fat
12 / 61g
Carbs
145 / 220g
Breakfast
358 kcal
Yogurt bowl
Banana
36 Kcal
Blueberries
87 Kcal
Granola
123 Kcal
Yogurt
112 Kcal
Breakfast
0.75 L
Water
+
Most Recent
Last added
Sat Feb 12
Sun Feb 13
Mon Feb 14
Today
Weds Feb 16
Thurs Feb 17
Fri Feb 18
6
7
8
9
10
11
12
38
39
40
41
42
43
44
AM
PM
Sat Feb 12
Sun Feb 13
Mon Feb 14
Today
Weds Feb 16
Thurs Feb 17
Fri Feb 18
6
7
8
9
10
11
12
38
39
40
41
42
43
44
AM
PM
Onboarding
07
Effortless onboarding, designed to be seamless and user-friendly, ensuring you can quickly set up your profile, input dietary preferences, and get started.
UI Design
08
SEE PROGRESS
2,243
Remaining
520
Eaten
320
Burned
Beef Broccoli
3 proteins - 582/631 kcal
Snack
1fruit bowl - 120
Today’s Meals
4 meals
Gutwise
1
Today, 12 May 2024
Protein
18 / 92g
Fat
24 / 61g
Carbs
145 / 230g
3
activity Ring
Dynamic visual of your daily intake, showing the levels of Protein , Fat , & Carbs
consumed and remaining.
5
Detailed Nutrition Data
Provides an in-depth analysis the daily intake, breaking down the exact amounts of proteins, fats, carbs and various other nutrition data consumed.
2
Calendar
View and manage your daily and weekly meal plans, track your progress, and log your food intake.
1
profile
Easily access and update your personal information, dietary preferences, and health goals
6
Today’s Meals
a summary of what you've eaten throughout the day, including detailed nutritional breakdowns for each meal.
4
Add Food CTA button
The "Add Food" CTA button allows you to quickly log your meals and snacks, ensuring your nutrition data is always up-to-date.
Keep the camera stable until all ingredients will identify
65 g
Lettuce salad
65 g
Lettuce salad
120.2 g
Grilled chicken
80.2 g
Steamed Rice
AI Scanning food
processes
Light mode
Dark Mode
"Add Food" widget
No more annoying notifications!
quick and easy access to log your meals and snacks instantly.
Other screens
Question
On average, how many hours per day do you spend using mobile apps?
19.2%
26%
71.2%
Average range
7 min
4.1%
8.5%
37
Few min a day
10
15 min
2
30 min
3
Hour and more
What is your age ?
Question
53
responses
30-45
37.7%
24-30
39.6%
What is your gender ?
Question
53
responses
Female
67.9%
Male
32.1%
Question
What are the biggest challenges you face when tracking your food intake?
20
15
10
5
0
Finding free time for doc
Adapt management to social events
Emotional Eating
Setting boundaries
Easy
Neutral
Difficult
Very Difficult
Not relevant
Home screen
Apple
Log In /
Sign Up
Onboarding
Calendar
Progress
CTA
Notifications
Profile
Breakfast
Lunch
Dinner
Snack
All
Favorites
Customs
My meals
Search manually
Voice search
Scan Food
Scan Barcode
Add
Edit
Add food page
My meals
Welcome screen
Activity
Add Food
Water
Add Activity
Research
02
Persona
03
Sarah
Baker
Creative
Hard worker
Elementary teacher
Married
31 years
Chicago, USA
Personality
Extraversion
Introversion
Sensation
Intuition
Thought
Feeling
Judgment
Perception
Goals
Select meals that support her nutritional needs and help manage her IBS symptoms.
Enjoy dining out with friends without worrying about triggering her symptoms.
Improve her quality of life by effectively managing her diet.
Motivations
Manage her IBS through better nutrition to avoid discomfort and embarrassment.
Feel confident in her food choices, especially when dining out.
Live a fuller, more enjoyable life without constant concern about her IBS.
Pains
Anxiety about dining out and the potential for symptoms to disrupt her plans.
Frustration with limited food choices and the constant vigilance required to avoid triggers.
Embarrassment and discomfort from unexpected IBS flare-ups in social settings.
UI Design
08
Gutwise
Your personalized nutrition app
Gutwise is a personalized nutrition mobile app with insights and food tracking capabilities to optimize your gut health.
seamless experience for individuals looking to make informed dietary choices and achieve their wellness goals.
“Fuel Your Day, The Gutwise Way
Nutrition Insights at Your Fingertip”
Define the problem
01
Problem
Users face numerous challenges when managing their dietary habits using existing food tracker apps. These challenges include the complexity of accurately logging food intake, the lack of personalized guidance, motivational lapses, and a deficiency in nutritional knowledge. These issues hinder users from effectively managing their diets and achieving their health goals.
Solution
The goal of the food tracker app is to address these challenges by simplifying the food logging process, providing personalized guidance, enhancing motivation, and offering comprehensive nutritional education. By streamlining tracking with intuitive features like barcode scanning and customizable portion sizes, the app aims to make it easier for users to log their meals accurately.
Hige Fidelity Wireframes
04
Onboarding
07
Colors
Components KIT
